Tuesday, October 30, 2012

തനി നടന്‍ വെളിച്ചെണ്ണ


How is jeevan Coconut Oil different from other coconut oil?


              we manufactured using cold press process. Sun dried copra is directly fed into Ghani (rotary machine) for crushing. Oil that comes out isn’t subjected to much pressure, temperature and hence retains the Natural Goodness of Coconut. Cold Pressed oil has a milder smell and appears colorless like water while heat pressed oil appears yellowish.

          most of coconut oil manufacture  is mass manufactured using a heat press process. Copra is roasted and cooked to remove moisture and fed into an expeller for crushing at high temperature. Oil extracted through this process has smells sharper, lasts longer due to less moisture and is a more efficient process in terms of percentage of oil recovered from copra.


Cold Press Coconut Oil
Virgin Coconut Oil is many times referred to as Cold Press Coconut Oil. Virgin Coconut Oil is extracted from fresh Coconut. But, here we refer to oil extracted from Copra (dried coconut).
Copra with about 8% moisture is crushed as it is on Rotary Machine (Chuck/Ghana). Oil is filtered through sedimentation of solid particles for 7 days in settling tanks. The process is extremely simple and requires minimum capital investment.
The resulting oil has crystal clear transparent color, smells and tastes like Copra as it is. Many people like this as it is considered to be natural and local made product.
Roasted Coconut Oil
Copra is cut into small pieces and dried using hot air to about 5% moisture level. This copra is heated for about 1 hour on a multi stage steam-jacketed vessel for roasting. A bit of steam is also added to copra for cooking. This opens up the fat cells and helps in easy oil extraction. Oil is then filtered using Pressure Leaf Filter and Filter Press to remove sediments as and when oil is extracted. This process requires more capital investment for a Steam Boiler & Pipeline, Cooker with Agitator and Motor. Also has higher running cost in fuel for steam generation and power.
The resulting oil has a golden yellow color. It has a stronger smell and taste. It has just the same effect as what roasted Ground Nuts give.
During processing, the temperature of oil and oil cake rise up to 100 degrees, while in cold pressed it is only about 60 degrees. In the process the oil loses moisture and reduces the risk of going rancid. Copra gets sterilized as the bacteria and fungus die, which again prolongs shelf life.
At higher temperatures, triglycerides in other oils start breaking into free fatty acids causing rancidity. But Coconut Oil being mostly Saturated Fat and is quite stable. So, roasting does not deteriorate the quality of oil.
Hair Oil manufacturers prefer Roasted Oil for its stronger smell and longer shelf life. It has a 5% premium in the bulk oil market over Cold Pressed variety. But we are selling at the same price to consumers now. It is something new to them here in Dakshina Kannada market and not yet fully accepted. We have been working hard in educating them about this new variety.
Despite so much of difference they are still the same i.e. Coconut Oil. Both of them are made from same quality of copra, they have the same chemical composition, both have the same miraculous health benefits of coconut oil.


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